Head of Nationwide Campus Engine

I'm looking for one person who wants to build a nationwide function from scratch and eventually lead it. There's no playbook yet for how RUME wins and acquires customers on college campuses. You'll solve real growth in a large space that our product is tailor-made for.

You'll start hands-on and commission-based, working side by side with me. I don't care whether you've done this job before — my focus is growing you into the leader who runs this, as quickly as possible. This company grows when you grow, so I'm incentivized to accelerate you, not gate you. No artificial ceiling or middle management to climb past.

If this page excites you, we may be a good fit. If it seems like a bit much, we're probably not.

Cooper Herrera
Cooper Herrera
Founder

  1. Acquire Your First Customers (Commission-Based)

    Personally get in front of students and start creating real online customers. Try sampling, events, referrals, organizations, flyers, direct outreach, or whatever else seems worth testing. The point is to get real reps and learn what actually moves people.

  2. Crack the Playbook

    Keep testing until you understand a repeatable way to acquire students — not one lucky event, but something you can explain, repeat, measure, and keep improving.

  3. Build the Team and Scale (Base Pay + Bonuses)

    Payment transitions to a base plus performance bonuses — structured together so it's a clear step up for you. Once the playbook works, scaling and team-building are the same motion. You'll recruit more people to execute across campus, push volume up through more activations and touchpoints, and start phasing yourself out of every direct interaction. Increased data from this allows you to keep improving on what works through further experimentation and action.

  4. Launch New Markets

    Take the full playbook into another campus or city. Set up the first meetings, run the first activations, establish what works locally, and recruit and train people who can keep it moving.

  5. Establish Local Ownership

    Develop a strong local operator or lead who understands the system, owns the day-to-day execution, and can keep growing that market after you move on to launching or overseeing the next one.

  6. Run It Nationwide

    The end-state is not "be a campus ambassador." It's potentially overseeing a nationwide network of campuses, local leaders, operators, and activations — something that could eventually be producing thousands of physical activations every week without requiring you to personally run each one.

How you get paid

Starting Commission

Simple, Aligned, Uncapped

  1. $15 Per new customer

    You earn $15 for every new online purchasing customer you drive.

  2. + $30 If they subscribe

    How it works: about 3–4 weeks after their first purchase, customers get invited to subscribe/become a member. If they take it, the $30 credit hits your dashboard automatically.

    This is where you make real money. 20 subscribers puts $900 in your pocket; 50 non-subscribers get you $750.

    We'll work together end-to-end on the funnel for the people you bring in — improving subscription conversion is a shared project.

Where this leads

Think of the commission stage as a paid interview for the base-pay role. My ideal outcome is that you quickly become too valuable for this initial arrangement, because that means you're the person who can actually build and eventually lead part or all of this function.

That being said, I'm not going to move someone forward just for the sake of giving them a bigger title. We need to actually crack each stage, understand it, make it repeatable, and keep improving it before we build the next stage on top. The faster we create something that works and you become capable of owning more, the faster I want to expand your responsibility, role, and compensation.

No fixed hours

The starting arrangement is performance-based, not schedule-based. There's also no magic quota — I want to see that you attacked the problem, created results, learned quickly, and have fresh ideas.

Weekly reviews

I'll be 100% available to you at all times, but we'll have a recurring weekly review meeting to see what worked, what didn't, and discuss your plans for the next week. You will be paid for this meeting time each week.

Product and resources

RUME can provide product, materials, and reasonable resources for experiments we agree are worth running. These are execution tools, not recurring "free product" perks.

Personal dashboard

You'll see the traffic, online purchases, subscriptions, and commissions attributed to you — exactly what your work is producing.

How we'll work

I'll be in the trenches with you.

You won't be flying alone. You bring the initiative, ideas, and what you're learning in the field; I pressure-test those ideas, provide context, remove roadblocks, and put resources behind the things worth testing — so we can build the playbook together.

A note on the funnel

We have an existing post-purchase funnel in-place for new customers, but as we get a larger sample size of campus acquisition you'll have the freedom to explore making changes to those specific customer journeys.

Fit check

Am I the right kind of person for this?

Who this is perfect for
  • Unusually high agency

    Your instinct is to act, not wait for someone else to say go.

  • Energized by ambiguity

    Vague problems make you generate ideas, not freeze.

  • Fast to test

    You put ideas in front of people quickly and change your mind when the results tell you to.

  • Comfortable selling

    Talking to people and doing uncomfortable things doesn't scare you off.

  • Want real responsibility early

    You want meaningful ownership earlier than a normal internship would give you.

  • Reps over résumé

    Real results and real reps matter more than a prestigious logo on your CV.

Who will hate this
  • Checklist-dependent

    You want a task list handed to you each week to check off your list.

  • Needs external momentum

    You're comfortable waiting for someone else to build the drive.

  • Perk-driven

    You simply want free product and something to put on a résumé.

  • Avoids uncertainty

    Commission risk makes you skip experimentation.

  • Plans instead of tests

    You'd rather plan the perfect idea than test an imperfect one. You like planning but fear executing.

  • Logo-first

    You prefer prestige over gaining experience.

The downside

If it doesn't work out.

The honest downside: you spend some time on this, it doesn't pan out, and we both move on. That's real, and I'm not going to pretend the time/energy cost is zero.

Even then, you walk away with something real. You made some money (hopefully) and sold and marketed a consumer product from scratch. You worked directly with a founder in the trenches. You got early-employee experience without having to invent the product, put in your own money, craft the vision, or take on the founder-level risk of everything failing.

If that's what you're after right now, this is the job for you, regardless of how the story ends.

Let's talk.

If this excites you, email me at .
Send whatever you want. If you seem like a fit, I'll reach out to set up a call.
Can't wait to hear from you.